Kinship Coffee is a Queens-based roastery and café in New York.
This project focused on evolving the shop into a more expressive and cohesive brand as it launched its coffee subscription program, Kilo Club. Through motion design and visual exploration, the goal was to extend Kinship’s identity beyond a local café into a distinctive, scalable brand experience.
The work includes logo animation, the development of key visual elements for the website, and design exploration for the Kilo Club section.
Much like a flavor palette, Kinship Coffee’s identity is based on a color palette: Classic & Bold, Light & Bright, and Wild & Fruity. The logo was adapted in three colorways to represent each palette—linking color and taste—creating a unified and expressive visual language for the brand.